Ask for Mass Communication

  Effects of mass media on society Effects of Mass Media can be defined as any change induced directly or indirectly through newspapers, films, radio and television. In the 19th century, the communication experts were of the view that access by the mass of population to the printed word might turn docility into uprising. The new man medium of cinema was similarly accused of wide range of effects while T.V. in the eyes of some is responsible for many of the ills of our time as though such media could be somehow divorced from social, political and cultural environments which produce them. The timing of communication process, writes C.Seymour-Ure in the Political Impact of Mass Media (UK contable, 1974), is probably...

Media hegemony The assumption of media hegemony is that the ideas of the ruling class become ruling ideas in society. According to this approach, the mass media are controlled by the dominant class in society which uses it as a vehicle for exerting control over the rest of society. Media hegemony is rooted in the Marxist economies. They argue that media contents in USA are shaped to suit the interests of the capitalists....

Gate Keeping The term gatekeeping was originally used by Kwrt Lewin in his Human Relations (1947) to refer to (1) the process by which a message passes through various gates as well as (2) the people or groups who allow the message to pass (gatekeepers), may be individuals or a group of persons through whom a message passes from sender...

Explain normative theories of mass communication. ·         Professionalism, a crusade to clean up the media and make it respectable and credible, followed the era of yellow journalism; its objective was to eliminate shoddy and irresponsible content.  ·         Media professionals and social elites used normative theory to answer questions...